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In 1996, the Toys"R"Us family gave birth to a new addition with the launch of Babies"R"Us, the nation's premier baby products retailer and specialty store chain. Since opening its first store in Westbury, New York, the chain has grown to more than 260 locations across the country and is the undisputed leader in the juvenile products market. Babies"R"Us is the quintessential source for everything new and expectant parents need when preparing for baby's arrival, setting up a nursery, traveling with a newborn and establishing a safe environment for baby.

At prices parents love, Babies"R"Us features an unparalleled selection of baby products to fit every budget, including cribs and furniture, car seats, strollers, formula, diapers, bedding, clothing for preemies through size 48 months, toys and plenty of unique gift ideas. Babies"R"Us has been an industry leader in offering organic baby products by carrying a wide selection of organic merchandise, including everything from food to apparel. All of this is paired with exceptional, personal guest service from a trained team of product specialists to make shopping for baby easy and enjoyable.

As the top choice for expectant parents everywhere, the Babies"R"Us baby registry eliminates guesswork and geographic barriers from gift buying. It's the reason over 10 million parents have registered with Babies"R"Us. Friends and relatives can easily go to any store location or to www.Babiesrus.com to select, buy and send the right gift directly to the expectant parents. When registering in person at any Babies"R"Us store, parents receive a complimentary packet of helpful information that includes a "getting ready for baby" resource guide, a new parent "must haves" checklist and baby shower invitation insert cards.

Babies"R"Us also offers a number of convenient guest services and amenities, such as a Mother's Room for baby care, parking for expectant moms, a Special Orders desk and complimentary gift wrap.

In addition, Babies"R"Us hosts complimentary educational seminars and in-store events for parents and grandparents to offer guidance and practical advice via knowledgeable guest speakers, Q&A sessions and brochure distribution. From car seat inspections to baby product demonstrations, Babies"R"Us truly understands how to address parents' needs and provides the tools to keep them informed on the latest advances in baby care and safety.

With the best and broadest assortment of baby products, knowledgeable employees, guest services and prices that are hard to beat, Babies"R"Us has earned its reputation as the best in the baby business.



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